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作者：网页游戏公益服 来源：http://www.banruo.net 时间：2020-11-25 18:27
零售研究通过大量终端销售的资讯和信息把握零售市场动态，为企业提供客观的整体市场洞察、品牌表现评估和竞争情况分析。通过分析销售量、市场份额、铺货情况、产品定价、店内陈列、促销推广活动、位置建议和店内表现跟踪，零售研究为客户提供战略性分析和建议。目前，尼尔森在全球80多个国家提供零售研究服务信息。 产品与解决方案 Products & Solutions BASES Nielsen BASES专注于创新产品咨询，在不同创新阶段帮助客户了解其新品将来上市后的表现。BASES拥有世界领先的消费包装品模拟试销（STM）系统。BASES专有的模型分析帮助客户评估新产品未来的销量，判断新品的优势和不足，帮助提高新品成功率和销量和潜力，所有这些都在新产品导入市场之前完成。 对BASES预测的准确性进行了超过860次的验证，平均评估在实际销售状况9%范围之内，91%的评估在实际销售状况的20%范围之内。 Consumer Research (CR) 消费者研究（定量和定性） 尼尔森多样、强大的定制服务帮助客户获得关于顾客观点和购买行为、顾客满意度、品牌认知和品牌资产、广告成效以及其它营销问题等定性 和定量资讯。 量身定做的研究产品和解决方案 Consumer Research products and solutions:
Retail Measurement Services (RMS) 零售研究
招聘城市：上海、北京、广州
Retail Measurement Service (RMS) provides continuous tracking of product sales to consumers, based on information gathered at the retail point-of-sale. RMS is the fundamental research to help clients gain a holistic view of overall retail market, measure performance and understand the competition. Our client service team provides insightful analysis and strategic suggestions on clients business by analyzing the wide range of information, such as sales, market shares, distribution, pricing and merchandising, promotional activities, location suggestions and in-store performance tracking. RMS information is available in more than 80 countries globally.
零售指数 Retail Index
扫描数据服务 ScanTrack
主要零售商洞识 Key Account Insights
位置研究及店内洞察 Location Observation Analytics
放眼中国市场报告(MID) Market Information Digest (MID)
Retailer Service Unit (RSU) 零售商服务
招聘城市：上海、北京、广州
尼尔森针对零售商的服务目的在于帮助零售商了解中国乃至全球零售市场发展趋势,同时帮其提升业绩表现。零售商将与尼尔森共同评估业绩表现，优化品类结构,提高来客量和销售额，利用会员的数据进行分析以提升顾客忠诚度。
Our services for retailers are designed to help them understand the whole retail market, and help them improve their own business performance. Retailers work with us to evaluate performance, to optimize category structure, to increase traffic and sales, and to leverage their frequent-shopper’s data and thus build shopper loyalty.
招聘城市：上海、北京、广州
The Nielsen BASES is specialized in innovation consultancy. It helps client to understand how their new initiative is going to perform throughout different innovation stages. BASES has the world leading system in simulated test marketing (STM). Its proprietary models assist clients to estimate the future sales volume of initiatives, identify the key strengths and weakness of the new product, and then improve the success rate and business potential, all prior to market entry
Over 860 validations have been conducted of BASES forecasting accuracy, with the average estimate falling within 9% of actual sales and with 91% falling within 20% of actual sales.
招聘城市：上海、北京、广州
出色的研究以其创新的设计和有效执行满足客户的需要，实现客户期望。
Good research meets your needs and expectations by being creatively designed and efficiently executed.
Our diverse and powerful suite of Consumer Research services help clients obtain qualitative and quantitative measures of consumers’ attitudes and purchasing behaviour, customer satisfaction, brand awareness and equity, advertising effectiveness and other marketing issues.
品牌健康管理 Brand Health Management
顾客忠诚度和顾客保持力 Customer Loyalty & Retention
新产品开发 New Product Development
顾客需要和顾客动机 Customer Needs & Motivations
营销组合管理 Marketing Mix Management:
定价策略 Pricing
包装 Packaging
广告与促销 Advertising & Promotion
零售铺货 Retail Distribution
全面组合模型 Total Mix Models